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Site Map
• RFM Analysis | ResponseB2B ResponseB2B Home Page
• About ResponseB2B More about our services
• Articles Ideas and tips for Direct Marketers
• The Basics of RFM Segmentation Concrete tips on using RFM
• Segments Definition and Characteristics of Segments
• RFM Values Defining the R, F, and M Values
• RFM Cells Defining the R, F, and M Cells
• RFM Enhancements Some popular "Firmagraphics"
• RFM Reports Some RFM Based Reports
• Introduction to Mail Planning First in a series on Mail Planning
• Contact Info Phone, fax, email, or web form
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