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RFM Analysis | ResponseB2B ResponseB2B Home Page
About ResponseB2B More about our services
Articles Ideas and tips for Direct Marketers
The Basics of RFM Segmentation Concrete tips on using RFM
Segments Definition and Characteristics of Segments
RFM Values Defining the R, F, and M Values
RFM Cells Defining the R, F, and M Cells
RFM Enhancements Some popular "Firmagraphics"
RFM Reports Some RFM Based Reports
Introduction to Mail Planning First in a series on Mail Planning
Contact Info Phone, fax, email, or web form